Staging environment

How To Brand In The Age of AI

Hosted by Amit Singh and Akhil Raj Gupta

210 students

In this video

What you'll learn

AI content that's scalable AND personalized

Create content that adapts by audience and channel without diluting what makes your brand yours.

From brand guidelines to a 'Brand Brain'

Build a living source of truth for your story, tone, and customers that every team — and every AI — works from.

Get discovered by AI, not just Google

AI agents rank businesses differently than search engines. Learn what to change so they recommend you correctly.

Why this topic matters

Every business now has the same tools: instant copy, beautiful creatives, infinite campaigns — and it all looks, sounds, and feels the same. Meanwhile, customers increasingly discover products by asking AI systems. Brands that stand out to both humans and AI agents will win the next decade of marketing — and the playbook is being written right now. Leave with a 30-day plan to make marketing your most AI-native function.

You'll learn from

Amit Singh

Founder at Kensaa (ex Mastercard, IIM-A)

Amit Singh is the founder of Kensaa, a frontier digital marketing firm building AI-driven content and brand systems for businesses across industries. An IIM-A alumnus, he's previously worked at Mastercard in NY and is a patent holder in the US and Singapore.

He spends his time obsessing over how to harness powerful AI systems to transform brand identities, how AI driven marketing can become a competitive force without unlimited budgets, and how companies can take advantage of this unprecedented era of intelligence.

Akhil Raj Gupta

Founder at Luminary, ex Airbnb

Akhil is the founder of Luminary (theluminary.ai), an AI platform that connects world-class practitioners to individuals and companies for AI education and training.

We provide cohort based courses, workshops, and corporate trainings / advisory on AI product management, deployment, and engineering.

Akhil is also an executive advisor to CEOs on AI transformation and strategy, helping them to deploy AI in their organizations, become superproductive themselves, and build customer facing AI products.

Before that, Akhil spent years in Product and Strategy at Airbnb in SF, where he owned the global customer loyalty and brand goodwill mandate — one of the company's largest P&Ls, run across the most operationally complex marketplace in the world.

See all products from Akhil

Go deeper with a course

Build Authentic Brands At Scale By Mastering AI
Amit Singh and Akhil Raj Gupta
View syllabus