Staging environment

The Seven Deaths of an AI Product

Hosted by Rachel Windzberg - PMAdvising.com and Anne Griffin

Fri, Oct 9, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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117 students

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Ace AI Product Sense Interviews
Rachel Windzberg - PMAdvising
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What you'll learn

Spot the seven ways an AI feature dies after launch

Most AI features stall before adoption. We cover all seven failure modes and the early signals to watch out for.

Ship AI features that earn renewals

What separates the AI features customers pay to keep (and attracts new customers) from the ones that get switched off.

Run the checks that catch a dead feature early

Questions to ask about economics, trust, and ownership before engineering spends a sprint.

Keep your thinking hat on, its your biggest asset

AI makes strong judgment faster and weak judgment worse. Learn to use it to sharpen your thinking, not replace it.

Why this topic matters

If your company already has a product and is now adding AI to it, the odds are against you (and the product's success). Most of these features ship to a press release and die within a quarter, and the cause is rarely the model. It's economics nobody modeled, trust nobody protected, and decisions nobody owned. The leaders who get this right are the ones who saw the failure modes coming. This session gives you the seven to watch for.

You'll learn from

Rachel Windzberg - PMAdvising.com

PM leader turned coach. 17+ yrs at Meta, Amazon, Datadog. Helping you level up.

I spent 17+ years leading product at Meta, Amazon, Datadog, Fiverr, and BCG before founding PM Advising, an executive coaching and PM interview prep practice.

My edge is strategy. At Meta, I worked on Reels content distribution and AI recommendation systems at massive scale. At BCG, I learned to structure ambiguous problems and communicate to executives. That combination shapes everything I teach.

I've coached PMs at Google, OpenAI, ElevenLabs, Figma, and Meta through promotions and high-stakes interviews. I also serve as a Career Advisor for Columbia Business School's MBA program.

Most PMs can execute. Few can articulate strategy the way decision-makers understand. We elevate your thinking to the next level and articulate that thinking clearly to pass through interviews and promotions.

Anne Griffin

Agentic AI Product Leader and fractional Head of Product

Anne is an AI product leader, educator, and writer with over 14 years of experience building products across startups and Fortune 500 companies. She specializes in human-first product experiences powered by AI. She started learning about AI in 2017 and has worked full-time in the industry since 2023, serving as an interim leader for AI and data science teams, advising on AI startup acquisitions, and coaching product leaders on building AI products that matter. She teaches AI through Pearson and O'Reilly and has guest lectured at Columbia, West Point, and other universities. She is a Forbes Contributor on AI and strategy, her insights have appeared in Rolling Stone and The Atlantic, and in 2025 she was nominated for the Mayfield | Divot AI List of emerging leaders shaping AI's future.

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