Staging environment
Free Lesson

Introduction to Integrated Storytelling 2.0

Hosted by Klaus Sommer Paulsen | AdventureLAB

Tue, Sep 29, 2026

6:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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What you'll learn

The Next Level of Integrated Storytelling

Discover Integrated Storytelling 2.0 and its revolutionary impact on themed and branded experiences.

New methods and principles for effective storytelling

Discover how story spheres, modular storytelling, and story design thinking create new audience-centric experiences.

Transitioning from theory to practice

Discover how to implement Integrated Storytelling in your next project by applying practical theory to new workflows.

Why this topic matters

Storytelling is more than what storytelling was. It is evolving rapidly, moving beyond traditional formats. While today's creators draw inspiration from a rich history of great storytellers, narratives are increasingly becoming immersive and centred around audience experiences. Your journey into the next level of narrative design begins here, guided by the author of the groundbreaking work "Integrated Storytelling by Design."

You'll learn from

Klaus Sommer Paulsen | AdventureLAB

Award-winning expert in integrated storytelling and themed experience design.

Klaus Sommer Paulsen is a globally acknowledged expert in blending narrative and experience design tailored for themed and branded experiences.

As CEO and founder of AdventureLAB, he explores how storytelling, experience, design and technology can strengthen brands and communities. With over 30 years in training and development, he has contributed to numerous award-winning projects.

His book, “Integrated Storytelling by Design,” second edition, released in 2026, explores storytelling as an audience-centric design process applied worldwide to craft engaging experiences. An accomplished speaker and facilitator,

Klaus has collaborated with brands across the USA, UK, Europe, and Asia, providing innovative insights and employing proven design models in his workshops and participatory activities.

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