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Analyze Interviews in Minutes: From Prompting to SaaS Tools

Hosted by John Whalen, PhD

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AI for Customer Research: Deliver Trusted Insights at Scale
John Whalen, PhD
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What you'll learn

Combine AI and Human-Moderated Interviews for Deeper Insight

Synthesize insights from both AI-moderated and human-led interviews into a unified analysis.

Surface Critical Signals Hidden in Large Interview Sets

See how to identify high-value patterns, contradictions, and edge cases across 100s of interviews.

Unify Survey and Interview Data in One Scalable Workflow

Learn how to extract insight from qualitative interviews and quantitative surveys together.

Why this topic matters

Customer interviews, surveys, AI-moderated sessions, and human-led conversations are all generating massive volumes of data. The teams who learn to combine qualitative and quantitative insight using AI will move faster and uncover deeper patterns than ever before. This session shows you how to extract meaningful, mixed-method insights at scale.

You'll learn from

John Whalen, PhD

AI for UX Expert, Fortune 100 clientele, CEO, author & speaker

I lead Insights & Innovation at Brilliant Experience, where I help global brands understand the psychology behind their customers' behaviors and bring successful products to market.

Initially skeptical about AI, my team and I conducted “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable.

Now I've reviewed >100 AI-enhanced tools and regularly interview pioneering founders in the AI-for-UX space and (thoughtfully) leverage the latest AI tools to deliver Accelerated Insights: rapid, scaled, global insights for top brands.

With a PhD from Johns Hopkins, and author of Design for How People Think, I combine academic rigor with real-world pragmatism to help you harness the new realities of AI-powered research.

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