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Free Lesson

Beyond More Output: How a Media Agency Uses AI for Quality

Hosted by Stefanie Hetjens, Eleanor Berger, and Hugo Bowne-Anderson

Tue, Sep 22, 2026

6:00 AM UTC (45 minutes)

Virtual (Zoom)

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Build Your Agentic Software Factory
Hugo Bowne-Anderson and Eleanor Berger
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What you'll learn

See how AI allows EVERYWOW to focus on quality

Go inside EVERYWOW’s setup, where agents run the business and build their own tools, with examples from the agency.

Decide what to delegate and where to stay involved

Get a simple lens for what to hand off to AI and what to keep with the humans.

Keep AI systems manageable as you build

Learn why small, focused tools and shared skills beat a growing stack, and how to keep maintenance low as you add more.

Why this topic matters

Everyone talks about using AI to get more out. EVERYWOW added it to get better work out — by letting agents focus on what they do best and by building tools the team and agents actually need. In this session Stefanie opens the setup, shares what failed, and what finally kept quality — and maintenance — under control.

You'll learn from

Stefanie Hetjens

Founder and CEO, EVERYWOW

Stefanie Hetjens is the founder and CEO of EVERYWOW, a Zurich video communication agency. Her background spans software engineering, digital products, communications and agency operations. She founded EVERYWOW in 2020 and now the team runs and builds it with AI agents.

Eleanor Berger

AI and Software Engineering Expert (Google, Microsoft, Canonical, Startups...)

Eleanor Berger is an AI and software engineering expert.

A former principal engineering leader at Microsoft and Google, Eleanor also spent years in startups and consulting.

As Member of Technical Staff at Jimini Health, she is helping build clinical evidence-based AI for behavioural health. Through Agentic Ventures, she helps power users, engineers, and teams 10x their capabilities and redefine what's possible with agentic AI.

Eleanor's approach: technically rigorous, practically grounded, focused on results, and free of hype.

Hugo Bowne-Anderson

Advises and teaches teams building AI systems; work has reached 6M+ learners.

Hugo Bowne-Anderson advises and teaches teams building AI-powered systems, including engineers from Netflix, Meta, and Amazon. He hosts Vanishing Gradients, where he works with practitioners at the frontier of agent engineering, context engineering, evaluation, and AI-assisted software development.

Career highlights

His work in data science and AI education has reached more than 6 million learners.

Hugo Bowne-Anderson and Eleanor Berger are co-instructors of Build Your Agentic Software Factory.

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