William Arruda is a keynote speaker, bestselling author, and personal branding pioneer. Often described as the father of personal branding and widely regarded as its leading voice, he has been shaping the field longer than anyone else. Named the world’s #1 branding expert by Global Gurus, he has helped more than 2 million professionals across 60+ countries stand out and grow their brands. A Senior Contributor at Forbes, his work on personal branding and leadership has reached over 12 million readers. Today, William is at the forefront of helping professionals use AI to elevate their brands, amplify their voice, and stay relevant in a rapidly changing world. His work blends clarity, authenticity, and smart use of technology to help people become known, trusted, and chosen.

Kathy Caprino, M.A., is a globally recognized career and leadership coach, speaker, executive trainer, 2x author and educator who helps professionals and leaders navigate change, communicate and lead with greater impact, and reach their most rewarding potential.

A former corporate Vice President and trained therapist, Kathy draws on 20+ years of coaching and training. A LinkedIn Top Voice and Senior Forbes Contributor, she has coached and trained 20,000+ professionals across six continents. Her recent work explores AI’s impact on leadership and communication and how leaders can harness AI while retaining the judgment, discernment, authenticity and human connection essential to leading with positive impact. She is also host of the Finding Brave podcast and author of The Most Powerful You.