Staging environment

AI-Moderated Website Testing

Hosted by Jazgul Ismailova

Thu, Oct 1, 2026

9:30 AM UTC (30 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

Understand when and how to use AI-moderated website testing.

Understand its strengths, limitations, and how it differs from traditional moderated and unmoderated website testing.

Design and set up your own AI-moderated website study.

Learn how to define objectives, create realistic tasks, and write instructions that encourage useful user feedback.

Turn user feedback into actionable UX improvements.

Learn how to combine user feedback to identify friction, understand why it occurs, and prioritise improvements.

Why this topic matters

Black Friday is approaching. AI-moderated website testing lets you gather user feedback, identify potential friction, and improve your campaign before launch. It is easy to set-up AI-moderated tests for beginners. Check different assets, webpages and get in-depth insights. This session is for e-commerce, growth, product, UX, and CRO professionals preparing Black Friday campaigns.

You'll learn from

Jazgul Ismailova

Founder and CPO at Glimma AI

Jazgul Ismailova is an entrepreneur, product thinker, and co-founder & CEO of Glimma AI, where she is building AI-powered solutions for user research.

Over the years, Jazgul has built and worked across startups, product development, consumer insights, personal finance, and sustainability. She previously co-founded Sparly, a platform focused on helping people build stronger financial and sustainability habits.

Today, her work sits at the intersection of AI, user research, product, and entrepreneurship.

In her Maven classes, Jazgul brings practical experience from building companies and products—not just theory. Her goal is to share frameworks, lessons, and real-world approaches that students can apply directly to their own ideas, products, and businesses.

See all products from Jazgul

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