Staging environment
Free Lesson

Fix Your Brand Positioning

Hosted by Kira Klaas

Share this lesson

Go deeper with a course

Brand for Growth-Stage Leaders: The 2026 Playbook
Kira Klaas
View syllabus

What you'll learn

Extract positioning signals from your pipeline data

Use Clay and Granola to turn existing CRM notes and call transcripts into clear buyer targeting signals.

Bridge the gap between raw data and founder vision

Prompt Claude to synthesize buyer call notes and uncover where customer feedback meets founder strategy.

Turn abstract positioning into high-converting copy

Use Gemini to turn positioning frameworks into clear pitch lines sales and marketing can use right away.

Why this topic matters

Fix your brand positioning with AI and pipeline data. Stop guessing what buyers care about and start using the pipeline data, call transcripts, and customer language you already have. This lesson breaks down a straightforward positioning framework designed to align sales, marketing, RevOps, and leadership on messaging that converts. Built specifically for experienced operators who want actionable GTM workflows to execute this week.

You'll learn from

Kira Klaas

VP, Corporate Marketing & Global Brand (Later, Notion, Brex, & Gusto)

Kira has 10+ years of experience operating respected B2B & B2C tech brands and advising various early-stage startups. She was the #1 marketing hire at Brex and led global brand campaigns at Notion.

She's the author of On Brand, a Substack newsletter read by over 5,000 brand operators from companies like Apple, Amazon, Walmart, Figma, and Nike.

Kira also partnered with Reforge to develop the 6-week Brand Marketing Program for early- to mid-career brand marketers.

See all products from Kira

Watch this lesson for free

By continuing, you agree to Maven's Terms and Privacy Policy.